How to price OnlyFans PPV (and how much you can actually make from it)
PPV (pay-per-view) is most creators' highest-revenue lever. The calculator models prices and open rates across your sub base. Here's what the benchmarks actually are and how to set prices that don't leave money on the table or kill open rates.
2026 benchmark PPV prices
Photo set (10-15 images): $5-$15, sweet spot $8-$12. Solo video (3-7 min): $15-$30. Premium video (10+ min): $30-$60. Custom: $50-$200 depending on length and request. Sexting session: $20-$100/session. Anything priced under $5 looks low-value; anything above $30 has 60%+ lower open rates unless you've already conditioned fans to premium PPV.
Open rate is everything
Sending a $20 PPV to 100 fans with 30% open rate = $600 gross / $480 net. Sending the same $20 PPV to the same 100 fans with 10% open rate = $200 gross / $160 net. Open rate is driven by: who you send to (whales open more), recent engagement (recent DM = higher open), and price-matching (don't send $30 PPV to a fan who only bought $5).
Segmentation increases revenue 2-3x
Same content, different prices to different fan tiers. Whales: send at $30. Regulars: $15. New: $8. The same content earns more in total because each segment sees a price that matches their willingness to pay. Velvetly's fan CRM auto-tiers fans into 5 buckets — fans can be priced accordingly.
PPV frequency without burnout
1-2 PPV per week per fan is the sustainable maximum. Beyond that, open rates collapse and fans churn. Rotate fan segments so any specific fan gets 1-2 PPV/week max, while you can send 5-10 PPV/week across your whole fanbase. The PPV calculator factors in your sub count and recommends weekly cadence.
FAQ
How much should I charge for an OnlyFans PPV?
Photo sets: $5-$15. Solo videos: $15-$30. Premium videos: $30-$60. Customs: $50-$200. The calculator outputs your optimal price based on niche, fanbase size, and PPV history.
How often should I send PPV to my OnlyFans subscribers?
1-2 per week to any single fan; up to 5-10 per week across your full fan list using segmentation. Send the same fan more than twice a week and open rates and retention crater.
What's a good OnlyFans PPV open rate?
20-40% is normal. Above 40% you're probably underpricing. Below 15% you're overpricing or your audience isn't engaged.