Calculator

Promotion ROI Calculator

Calculate ROI on your Reddit, Twitter/X, or TikTok promotion campaigns.

Reach (impressions): 10.000CTR (click-thru): 2%Conversion (visitor → sub): 3%Avg revenue per sub (lifetime)

Promo spend (or time × $/h)

Visitors

200

New subs

Cost per sub

Net ROI

476%

Net revenue from this campaign (after Fansly's 20% fee + your promo spend):

$238

Gross: $360 − 20% platform = $288 − $50 promo cost = $238 net

2026 benchmarks: Reddit promo CTR 1-3%, conversion 2-5%. Twitter/X CTR 0.5-2%, conversion 3-7%. TikTok comments CTR ~0.3%, conversion 5-10%. Avg lifetime revenue per sub $40-$120 depending on niche.

Frequently asked questions

What is a good ROI for OnlyFans promotion?

Anything above 100% net ROI is healthy (you doubled your spend in lifetime revenue). Top campaigns hit 300-500%. Negative ROI usually means weak conversion (profile, bio) — the spend isn't the issue.

Should I pay for OnlyFans promo?

Almost never directly. Free Reddit/Twitter/TikTok promo with consistent posting beats paid promo for most creators. Paid shoutouts only make sense for established creators ($5K+/mo) targeting a specific niche.

What is the average lifetime value of an OnlyFans subscriber?

Most creators: $40-$120 over the lifetime of the subscription. Top performers (high tip + PPV revenue): $200-$500. The average sub stays 2-4 months.

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Deeper read on CreatorFlow

Want the full guide behind this tool?

We keep long-form strategy guides on our sister site, CreatorFlow — covering pricing, earnings, promotion, and retention in depth for both Fansly and OnlyFans creators.

Read the creator guides on CreatorFlow