Creator economy glossary

The percentage of revenue an agency takes from a creator (typically 30-50%).

How OnlyFans/Fansly internal recommendation algorithms surface your profile to potential subscribers.

Average revenue generated per subscriber over a specific period.

Offering multiple months of subscription at a discount vs the monthly price.

A person hired to respond to subscriber DMs on a creator's behalf.

The percentage of subscribers who cancel during a given period.

Unauthorised distribution of paid creator content on piracy sites.

A library of previously posted content that subscribers can access.

Percentage of profile visitors who become paying subscribers.

Two creators mutually promoting each other to their audiences.

Personalized content created for an individual subscriber based on their specific request.

Sending the same message to many subscribers at once, usually to promote PPV or sales.

The journey from social media discovery to becoming a high-spending subscriber.

Time-limited free access to your paid content, usually 1-7 days, to convert visitors into paid subs.

The mandatory ID + selfie process every adult content platform requires before posting.

Total revenue a single subscriber generates over their entire subscription period.

A direct message sent to many or all subscribers at once.

Industry term for an agency or team that manages OnlyFans creators.

Transfer of your earned revenue from the platform to your bank account or wallet.

The percentage of earnings the platform retains. OnlyFans and Fansly both take 20%.

Content that requires an additional one-time payment to unlock, on top of regular subscription.

Percentage of subscribers who pay to unlock a PPV message.

Safe-for-work content posted on mainstream platforms (TikTok, Instagram) to drive traffic.

A cross-promotion where creators promote each other to their audiences.

Internet slang for a fan who spends excessively to gain attention. Use carefully — many fans dislike the label.

A pricing level on Fansly that offers different content access at different prices. Fansly supports up to 4 tiers.

A posted list of specific services, content types, or interactions that fans can purchase via tips.

Identity confirmation required by platforms before posting content or receiving payouts.

A subscriber who spends $500+/month — the top 1-3% by revenue.