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Glossary term

PPV Unlock Rate

Percentage of subscribers who pay to unlock a PPV message.

What it means in detail

PPV unlock rate is the percentage of subscribers who pay to unlock a pay-per-view message after seeing the preview. Healthy rates: 10-20% for DM-sent PPV, 5-10% for posted PPV, under 5% for mass blasts without personalization. Tight DM copy and clear previews can double unlock rates.

Examples

  • 100 subs receive PPV, 18 unlock = 18% unlock rate
  • Strong copy: 20-25% unlock rate

Tools related to PPV Unlock Rate

PPV Calculator
Calculate your PPV (pay-per-view) revenue based on content type, price, subs, and open rate.
Related terms
PPV (Pay-Per-View) DM Blast (Mass Message)