Glossary term
Bundle Pricing
Offering multiple months of subscription at a discount vs the monthly price.
What it means in detail
Bundle pricing means offering multi-month subscriptions at a discount — e.g., 3 months at 15% off, 6 months at 25% off, 12 months at 35% off. Bundles trade short-term revenue for retention; even at a 25% discount, most bundle subscribers pay you more total than they would month-to-month because they stay longer.
Examples
- 3 months at 15% off
- 6 months at 25% off (sweet spot)
- 12 months at 35% off
Tools related to Bundle Pricing
Related terms