Glossary term
Fan Funnel
The journey from social media discovery to becoming a high-spending subscriber.
What it means in detail
A fan funnel is the journey a potential subscriber takes from discovering you on social media to becoming a paying — and eventually high-spending — fan. A typical funnel: social media discovery → profile visit → free follow or trial → paid subscription → PPV purchases → custom content. Each stage has its own conversion rate to optimize.
Examples
- Twitter post → profile visit → free trial → $9.99 sub → $40/mo PPV buyer
Tools related to Fan Funnel
Related terms