Glossary term
LTV (Lifetime Value)
Total revenue a single subscriber generates over their entire subscription period.
What it means in detail
Lifetime value (LTV) is the total revenue a single subscriber generates over their entire subscription. If a subscriber pays $15/month and stays for 6 months, their LTV is $90 (before fees). Most creators have LTV of $40-$120 per sub. Knowing your LTV is critical for promotion ROI — your cost per acquired sub should be a fraction of your LTV.
Examples
- $15/mo × 6 months = $90 LTV
- Premium creators: $200-$500 LTV per sub
Tools related to LTV (Lifetime Value)
Related terms