Glossary term
Shoutout (S4S)
A cross-promotion where creators promote each other to their audiences.
What it means in detail
A shoutout (or S4S — shoutout for shoutout) is a cross-promotion between two creators where each promotes the other to their respective audiences. Done well, it's the fastest free growth method — typically driving 5-30 new subs per shoutout for matched-audience pairs. Best with creators who have similar audience size and niche overlap.
Examples
- Two fitness creators promo each other on Twitter/X
- Couples + solo creator cross-promo
Tools related to Shoutout (S4S)
Related terms