Glossary term
Cross-Promotion
Two creators mutually promoting each other to their audiences.
What it means in detail
Cross-promotion (or cross-promo) is two creators promoting each other to their respective audiences via DMs, story shoutouts, or scheduled posts. Done well, both creators gain 10-50 new subs from a single cross-promo. Best with audience-matched creators (similar size, similar niche/aesthetic). Avoid one-way cross-promos with creators much larger than you — they rarely convert in your favour.
Examples
- Two fitness creators with 200 subs each cross-promo
- Schedule cross-promo for Friday 7pm (peak attention)
Tools related to Cross-Promotion
Related terms